Affliction and Golden Boy Boxing are together now..
The recently rumored partnership between upstart promoters Affliction and boxing legend Oscar De La Hoya's Golden Boy Promotions was finally made official today at a press conference in Las Vegas.
The newly-formed partnership will include four co-promoted pay-per-view events to begin in 2009. The cards will feature both mixed martial arts and boxing matches in the same ring.
Affliction: Day of Reckoning was rescheduled from it's previously-announced Oct. 11 date in Las Vegas to a new Jan. 17, 2009, date in Anaheim, Calif. It is not immediately known if that card will be part of the new partnership between Affliction and Golden Boy.
Despite earlier reports by Affliction Entertainment Chief Operating Officer Michael Cohen that WAMMA heavyweight champion Fedor Emelianenko would be taking part in the rescheduled card, Vice President Tom Atencio did not make mention of the Russian's participation.
Additional terms of the deal were disclosed to the media by an afternoon press release, and included several cross-promotional ties. According to the release, Affliction will create signature shirts for all major Golden Boy-promoted boxing events. The signature shirts will be sold on-site at the events, as well unspecified retail outlets nationwide.
Affliction will also become the official licensee for the Golden Boy Enterprises-owned Ring Magazine. Affliction will be creating several boxing-themed shirts that will feature the iconic Ring logo, as well as classic Ring Magazine covers.
"Golden Boy Promotions is the top boxing promoter in the world, and we look forward to working with them on future projects," Atencio said in the release. "With our companies working together, it gives Affliction another vehicle to deliver our products to our core customers, as well as utilizing Golden Boy's promotional expertise to further our efforts in Mixed Martial Arts."
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