Caveman may get TV series

**ellanoize** · March 3rd, 2007, 01:21 PM

Those Geico "cavemen" shouldn't be so upset after all ? they may get their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

**petenv** · March 3rd, 2007, 02:23 PM

This could be a good show.

**ellanoize** · March 3rd, 2007, 03:12 PM

Good morning Pete.
Yes it sounds like it could be intresting, I have to admit that the cavemen have grown on me. My favorite is the one in the airport where he notices the sign and just shakes his head.