Just for kicks I did a quick google search on "Wirthlin Worldwide" to see what popped up.
For those curious about them: It was very educational to browse through the first few results pages and note that a good 3/4 of the hits were about polls for ultra conservative causes and agendas and not suprisingly that the polls always favored their ideologies.
The fact that Wirthlin's website is hawking a book about Reagan on it's opening page was also interesting and a bit disquieting in and of itself.
There's also a short company bio that hints at what they're actually up to at Disinfopedia
