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Even though I have a solid list of subscribers and I send relevant content, some of my emails still end up in spam folders. I know how important it is to have a good sender reputation, but I’m not entirely sure what steps to take to improve it. How do you ensure a good sender reputation in email marketing for iGaming? I’m hoping to avoid any more deliverability issues and get better engagement with my players.
I’ve had a similar issue with deliverability, and one of the best steps I took was making sure I had proper authentication in place — things like DKIM and SPF. These methods help prove that your emails are legitimate and not spam. I also came across an article on httрs://newskarnataka.com/gaming/email-marketing-for-igaming-how-to-avoid-the-spam-folder/12062025/ that talks about the importance of maintaining a clean email list and only emailing people who have opted in. Another big tip is avoiding sudden spikes in email volume, which can trigger spam filters. Over time, I’ve seen my reputation improve, and fewer emails are getting flagged as spam.
If your emails are consistently useful and engaging, your subscribers are less likely to mark them as spam. You also need to make sure your emails are relevant to the audience you’re targeting — sending generic or too many promotional emails can hurt your reputation. I’d recommend experimenting with a balance of content, like offering updates or tips along with your promotions. It’s all about keeping things valuable for your audience.