About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. (OTCBB: DRFL; Berlin: DFS) provides marketing and financial solutions to merchants and consumers on any platform and in any venue. Its primary focus is to enable merchants and consumers financial products and services for faster and better means to expand their business and life in the electronic age. The Company provides these banking and financial service solutions together with innovative technology to its customers. DRFL's mission is to allow its customers to make payment and accept payment anytime, anywhere and through any means - safely, securely and reliably. For more information go to website www.drfs.net.
Company Highlights:
Since the Company was organized in April of 2002, Direct Response Financial Services, Inc. has accomplished the following:
Investment in Optimum Pay: The Company made a strategic investment in Optimum Pay for up to 10% ownership in June of 2002. Along with investment, the Company signed a Master Re-Seller Agreement.
Strategic Partner: Direct Card Services LLC, the 50% owned subsidiary of the Company, is a registered independent sales organization and merchant service provider (MSO/ISO) for Chase Merchant Servies a wholly owned division of J.P. Morgan Chase, an industry leader in global banking.
Strategic Partner: Direct Card Services LLC announced reaching an agreement in September 2002, that the Company is providing card processing, point of sale devices, small business membership packages, and stored-value card technologies to Infomercial Monitoring Services, Inc. (IMS), which is one of America?s premier reporting services for the direct-response industry. For more information about IMS, see www.imstv.com.
Strategic Partner: International Settlement Corporation (ISC) has technology that automates check processing and clearing by gathering the payment information electronically both through on-screen input and by imaging and digitizing checks for clearing and processing. This new technology enables vendors, merchants and service providers, to realize receipt of good funds from checks in a maximum of two days to a minimum of hours. By electronically ?digitizing? the check clearing process clients gain maximum float on check processing, reduce the cost per check clearing fee, better manage their NSF accounts, and completely automate their administrative processing and back-up for handling checks. This new technology creates profitable business opportunities for both DRFL and ISC and clearly coincides with DRFL?s mission to allow its customers to make payment and accept payment anytime, anywhere and through any means - safely, securely and reliably. Furthermore, a key element of this strategic agreement is that ISC will add the DRFL card processing capability of its subsidiary Direct Card Services to its MuniClear? product line for its various state and county municipality clients in Nevada.
Capital Markets: Direct Response announced its application in October for a listing on the Berlin Stock Exchange, which is the largest of the eight German exchanges. The planned listing in Germany is part of the Company?s strategic move into European markets in support of management?s global vision.
Products and Services:
Merchant Banking Services:
The Company offers accessible and affordable merchant banking services (credit card transaction processing and related services) which are unique to the global direct response industry to all levels and types of online and offline merchants. Through proprietary banking software along with its partially owned subsidiary, Direct Card Services, LLC (Master Agent of Chase Merchant Services (CMS) ), the Company is able to offer the lowest rates for merchant banking services in the business and provide its clients with world-class customer service. By lowering payment risk and reducing credit card charge backs and losses, the Company helps its clients obtain lower card processing costs, which in turn allows them higher profit margins.
Banking Services:
The Company's merchant banking business gives its clients access to the more traditional lending services to select participants in the direct response industry. The Company's leadership has significant experience in the direct response industry, which enables the company to participate in the finance of "media/airtime" for direct marketers. The Company's merchant banking relationship with the direct marketer reduces the risk of participating in these ventures, thereby establishing greater opportunity in this global arena.
Transmitter Business/Cash Cards:
Optimum Pay USA, Inc. partially owned by the Company, provides stored value cash cards, P2P (person to person) financial services and innovative systems to move money (transmitter solutions). In conjunction with the Company's payment gateway, Optimum Pay enables the Company's clients to move money outside of the traditional transmitter system via the Internet without the need to visit a bank.
Payment Gateways:
Merchants of the Company have access to a number of payment gateway solutions. The payment gateway from CMS is available for larger merchants. Skipjak.com allows the Company to offer the best in class payment gateways and provide merchants with detailed analysis of transactions in a useable format, thereby enabling them to better manage their business and achieve higher profits.
Wireless Transaction Processing:
The Company also offers wireless point of sale devices and payment mechanisms through its relationship with AMPS Wireless. The Company is a one-stop shop for any company or business seeking to develop or expand its credit card business transactions.
Automated Check Processing:
DRFL automates check processing and clearing by gathering the payment information electronically both through on-screen input and by imaging and digitizing checks for clearing and processing. This new technology enables vendors, merchants and service providers, to realize receipt of good funds from checks in a maximum of two days to a minimum of hours.
Direct Response Promotions:
The Company has strong background in marketing and the direct response industry. The Company intends to use this marketing expertise to expand its strategic alliances and industry presence.
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SAFE HARBOR PROVISION Except for historical information contained herein, the statements in this company description that are forward-looking statements are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.
