I see nothing wrong with trying to find highly qualified African Americans or Latinos - groups that have a tendency to be underrepresented in various industries.
Engineering firms, insurance companies, brokerage firms, etc, have a tendency to be white male dominated. I've come to the conclusion that a certain amount of diversity is a good thing. Having worked in environments that have been white european male, I've found a sense of complacency and unwillingness to look outside the box at times.
