I have a great example of how Soft2Bet solves brand launch challenges. You can see it in more detail here https://viewthevibe.com/soft2bet-and-ottawa-senators-a-blueprint-for-creating-igaming-with-a-human-face/ But in a nutshell, the article describes the engagement with the Ottawa Senators that allowed the ToonieBet app to firmly establish itself as a download leader. The app itself is locally customized, plus a strong digital advertising campaign has allowed it to skyrocket to the top of the leaderboard.