Anybody remember Cabbage Patch Kids? The company doesn't have to increase the price to increase the furvor. Same thing with the PS3. If you limit quantity, the news will be filled with people in lines to buy them, people who weren't thinking they needed one start thinking hey that must be pretty nifty if that many people are lining up to want one and your demand increases. As long as they follow up the limited supply with more numbers fairly quickly and the product isn't shot full of negative reviews too quickly.
If there was 3 millions units released, people wouldn't be in such a hurry to get it, they would wait, see if there was problems, is it worth it, will there be good games, let them get the kinks worked out, etc. Putting a lower number, people can't wait and see, if they have the chance they have to get it.




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